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Cosmetic care for your hair @ ECRU NEW YORK

The first image I had of the ECRU New York hair care line at Cosmoprof Las Vegas was, “I could design my bathroom around this sophisticated product,” the quality image  that  Ecru New York  projects...

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Deepshine® Oil it’s all about the Argan oil shine @ RUSK

Argan oil has been a buzz word over the past year in skin care and now in hair care. Argan oil is produced from the kernels of the argan tree, endemic to Morocco, that is valued for its nutritive,...

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Rusk is all about Hot Sexy hair for summer

Building on the success of Being Sexy Hair Spray. The team at RUSK now introduces Being Sexy; a full range of hair care that is much more than just hair care, its all about boosting that total look of...

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Make mine a wave please

From the red carpet the new trend for this summer: waved and curly hair. Here are all the tricks to tame and wear them. For those who want long lasting volume, there’s a new generation perm, yes we...

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Wondercap not for the Dragons Den, but it’s a big YES from the consumer

The world hair care products industry witnessed 3% expansion in 2010, generating revenue of almost $49 billion and volume sales of more than 15 billion units, according to Marketline. The market is...

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